ADIDASJESSICA

Jessica Schutte

Senior tech
product manager
Adidas

Did you know that only 18% of people working in tech are women, with a widening gap and a missed opportunity for tech industry to grow further? Today, on International Women’s Day, we want to showcase the (already existing but yet not enough) strength and the diversity in the tech world. 62 women from 44 different companies joined us in our scope and have been featured on 55 billboards (known as ‘pepperbussen’) in and around the city of Amsterdam.

Let’s bring awareness to all these inspirational role models dismantling the status quo!

“It just makes it more fun that it’s about sport and that everything revolves around enabling everyone. To ensure that they can propagate their sport the way they want to.”